To kick-off the project, I scheduled a meeting with the founder and the CTO who are both professional trekkers. I interviewed them about why they trek and what their goals are in terms of building the company website. Jackson, the founder, has produced 2 films about trekking with the award-winning Italian director Carlo Christian Spano. He is passionate about creating a community where trekkers can share their adventures and make plans for trips. He hopes that the films he produced and starred in will incite user traffic to the website.
The website aims to attract professional trekkers to find amazing trekking spots and book activities from certified trekking agencies. In the mean time, it enables qualified trekking agencies and guides to post information regarding the trek routes they are running.
The design intends to deliver a sense of nature, adventure, and freedom.